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From drive-thru to back-of-house operations to predictive ordering for consumers, restaurant brands are starting to pilot artificial intelligence to streamline food service. McDonald's , for its part, sold McD Tech Labs to IBM in 2021, entering a strategic partnership to help bring AI technology to drive-thru lanes. McD Tech Labs, which was formerly known as Apprente before McDonald's acquired it, used AI to understand drive-thru orders. Del Taco is also using voice-activated AI for orders at its drive-thru, as is Wingstop for orders placed by phone. For Panera, it's a question of, "How do we redeploy our people to higher value, higher quality guest experiences," said Chief Digital Officer George Hanson.
Persons: there's, TD Cowen, Andrew Charles, Cowen, Charles ., Carl's Jr, CKE, Dragontail, McDonald's, George Hanson, Hanson Organizations: National Restaurant Association, Presto, Brands, Tech Labs, IBM, Miso Robotics, CNBC Locations: U.S, Del
"My dad says I'm taking the joy out of a restaurant," Frischling said. "If this industry doesn't keep up, we're not going to have so many restaurants," Frischling told Insider. Frischling is part of a wave of restaurant operators and high-profile chains investing millions in the industry's future. Over the years, Chipotle, Inspire Brands, and Restaurant Brands International — the owner of Burger King and Popeyes — have invested in autonomous-delivery vehicles, ghost kitchens, and digital-ordering software. IGC HospitalityThe New York restaurant company, also known as In Good Company Hospitality Group, invested in the restaurant-tech firm MarginEdge in 2021, according to PitchBook.
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